Latest Reads: Week of Feb. 20
Products, pages, profiles, and entire click paths are often narcissistic by design, taking into account the needs of decision makers and stakeholders over the customers they’re designed to entice. Instead, they should be designed to evoke emotions and trigger a desired effect, regardless of platform or device.
10 Non-Profits Leveraging Pinterest for Social Good (via Mashable by @MattPetronzio)
I love the use of Pinterest for a variety of business purposes (see past post), but it’s also a great tool for nonprofits. A picture is worth a thousand words, and Pinterest allows you to use that emotional power for social good.
Non-profits, like other companies and brands, are flocking to Pinterest and utilizing its features to gain exposure. They want to show supporters more about their missions and how their work makes a difference in the world.
Writing: How To Build A Targeted Audience Using Social Media (via @HeidiCohen)
Heidi’s blog is on my top 10 list of reads! Love her stuff.
Social media provides writers, including book authors, journalists, bloggers and others, with an opportunity to build a targeted audience for their content. With the increased use of content marketing, don’t underestimate the usefulness of these methods for connecting with prospects for business oriented lead generation and other forms of revenue.
10 Things to Plan for When Developing a Mobile App (via Mashable by Dan Tucker, @mindmillmedia)
For the past year and a half, I hear a lot of “We should have a mobile app.” Well, in this post Dan shares a few things to plan for.
Many companies have mobile apps at the top of their to-do lists, but while churning out a quick app is fairly straightforward, developing a strategic application or digital “solution” is considerably more complex. Smart planning is essential. Here are 10 things to consider before developing your app.
Study finds Facebook users more private than ever (via Digital Trends by Jeff Saginor)
With the request for security enhanced settings, it shouldn’t come to a huge surprise that Facebook users are becoming more and more private. Check out additional information on the study.
In the two years since the boy-king of social networking Mark Zuckerberg famously declared the death of privacy, it seems Facebook users have actually become more private about sharing their personal details with strangers. In a new study released today by the Polytechnic Institute of New York University, researchers found that since 2010, the number of users that choose to hide their friend lists publicly has actually increased by a staggering 200 percent.
Nielsen: Yes, Generations Y and Z are more connected (USA Today)
This Nielsen study got a lot of buzz this week. The study states that millenials, those of us between 18-34, are Generation C – digital consumers. Read more here.
A new Nielsen study finds that those Americans – along with the Millennials (typically described as born between the early mid-1970s and late 1980s – are the most digitally active and represent a larger portion of those owning smartphones and tablets. They are also among the biggest users of online video and social networks.
Disagree with the Nielsen study? So does Alexandra Petri from the Post. Check out the commentary - No, Nielsen, we aren’t Generation C.