Monthly Archives: December 2011
What’s So Awesome About Pinterest
Since July, there’s one site that has been added to my daily visit list. That site is Pinterest. I first heard about Pinterest from my career coach (thanks Sarah!). It was an assignment, that turned into a time-sucking lovefest. Before I knew it, not only was using Pinterest to serve as my online vision board, but a place for me find new hobbies. So, what is Pinterest?
What is Pinterest?
Pinterest is a social bulletin board that allows you to organize and share things you like and love. At it’s root, it’s a social bookmarking tool that allows you to capture images and links, and organize them like scrap-book pages. I’ve seen several key uses to Pinterest: organizing things you want, craft ideas, recipes, wedding planning and home decorating. It’s fun and whimsical and it’s catapulted in site traffic and value!
Ron Conway (an investor in the site) remarked that Pinterest’s user growth rate is what Facebook’s was five years ago. The site went from 50,000 monthly visitors in December 2010, to 4.4 million monthly visitors in October 2011. What’s it worth? Well, a lot. In early 2011, Pinterest was valued through venture financing at $40m and, most recently, it’s valued around $200m.
So, what’s so awesome about Pinterest? Here’s my top 10 list (in no particular order).
- It gives new ideas of crafts, recipes and outfits. It makes a catalog of things I like, love and want. Not only do I now find new things I’m interested in, I also can go back and read postings, buy gifts and make recommendations to friends.
- It’s eye candy! Shiny, glittery, glossy beautiful things that feed my hunger. The fact that it is so visually appealing is important. The UX on the site is great. My only harp is on functionality on the iPad. This is naturally a mobile type of platform, but I can never get it to work the way I want on my iPad, with scrolling issues and refreshes.
- It’s a time vortex. It’s akin to scrap-booking, but online – and honestly less messy.
- It expands my social reach. I find new bloggers, new websites and new stores because of the tool.
- It uses decent Facebook integration, allowing me to see what my friends like and have pinned. There’s more opportunity for integration, but at the moment the ability to repost on Facebook is fine.
- It feels exclusive, even if it’s not. My cousin today said she hadn’t received an invitation, and when I did, it was like Christmas Day!
- Pinterest is a nice audience for testing. For new products, a sneak preview on Pinterest may allow you to gauge interest or needs for revisions.
- It helps drive traffic to blogs! For running with highly visual websites, consumer sites, crafts/recipe blogs or other lifestyle sites- Pinterest is a great way to build more traffic and followers. For e-commerce, this allows for the ability to see trending products, data mining and sales.
- It provides magazine a great place to drive additional traffic and readership. This is a consumption-focused platform that requires pre-produced content. Content producers and publishers can greatly benefit from new visitors, more traffic and more sales.
- It’s an inspiration tool, which is the reason why my career coach recommended it! It allows us to reflect on the things that make us feel calm, quotes that are inspirational and ideas/designs that drive our creativity.
Want to get started? Here’s a nice video tutorial:
What do you use Pinterest for?
HOW TO: LinkedIn Profiles for Beginners
Over the past few months, I’ve seen friends jump jobs to explore new careers, start a career for the first time, and sit stagnant in a job wishing they had a career. Tis the end of the year and with 2012 comes new year resolutions and goodbye to last year’s not-so-fabulous moments (or wonderful moments as well). As for me, I was one who took an opportunity to explore something new. It’s going quite wonderful, thanks for asking. [insert wink here] For those of you who might be wondering, “Where the hell has Laura been?” I’m here to say, I’m alive and well! I started a new role at Pioneer Hi-Bred, managing digital and social media. It’s been a fun, thrilling and challenging adventure these past 2 and a half months, and I’m excited for what 2012 has to bring for me and hopefully, some great work I’ll be able to bring to the company.
But after about 75 days have past, I started to realize – I haven’t been active in my personal social presences, and I barely did anything to my Twitter Page (with minimal tweets at best), Facebook Page (well, I did get my Timeline up and running), Tumblr (does staring count?), and LinkedIn profile! So, this morning, I set out on a mission. Re-activation social media commenced! For friends in professional fields, step one is to update your LinkedIn profile. What I realized in my conversations with new colleagues and friends, is that there are spectrum answers as to how and if they have a LinkedIn profile. So to get us started, let’s take a gander at LinkedIn.
Because infographics are awesome, here’s an infographic on the value of LinkedIn (in case you were wondering)…
More infographics: 12 Awesome LinkedIn Infographics in 2011
Getting Started on LinkedIn
So, you want to get started now? Here are 3 easy steps!
1. Create a Profile.
- Create an account, include a professional head shot and populate content. Hannah Morgan shares great tips at CareerSherpa.net Also, here’s a great video on how to Create a 100% complete LinkedIn profile
- Don’t forget to add your skillz! SocMedSean has tips here.
- Integrate your social media presences! If your Twitter feed is appropriate (you know who you are), add it! Have a blog? Add it too!
- Claim your vanity URL! Mine is http://www.linkedin.com/in/lauran546! Need a how-to, check out this video.
- Optimize! I like Mashable’s “HOW TO: Optimize Your LinkedIn Profile.” It’s an oldie, but a goodie.
2. Find People. Make Friends.
- When you add your previous employers, you’ll get a list of suggested people. Scroll through and start adding folks! SocialMediaExaminer gives a few how-to’s.
- When following people, try to write a personalized note in your request, especially if you don’t know them very well. It’s a nice touch and gives a reference point to why you’re connecting.
- Don’t always think with a “what’s in it for me?” mentality! I hate when people connect with me because they want something. Let’s date before you try to push the envelope.
- Join groups, that align with your business goals. Check out Miles Jennings’ LinkedIn Blog for some good tips.
3. Engage Regularly.
- Take part in the groups you joined. I don’t do this enough, but there are some great discussions happening, and it’s a great way to stay connected.
- Ask and give recommendations. Everyone loves getting a pat on the back, and in order to receive, you should give. Chris Brogan gives some good tips on LinkedIn recommendations. Check it out.
- If you don’t know someone’s email address, LinkedIn is a great way to try to connect with them. But remember: don’t go crazy with it. No ones likes a stalker.
- Use tools! Hootsuite’s LinkedIn stream makes it easy to follow discussions and see what your connections are up to!
If you’re thinking, ” It’s just more work for me!” or “There’s not enough time in the day!” My response would be, “It’s only ‘more work’ if you think of it like that. You get out what you put in, so give a little and have fun!”
What about you? Do you have tips for LinkedIn?
For those of you managing a LinkedIn Page for your company, check out this great article: 5 Sure-Fire Signs Your LinkedIn Company Page Sucks
If you want to connect with me on LinkedIn, go to: http://www.linkedin.com/in/lauran546
